When an AC dies in July or a furnace stops in January, people do not browse. They search “AC repair near me” or “furnace repair [city]”, look at the map pack, and call one of the first three companies with good reviews. Planned jobs like a new system or a maintenance plan get more research, but they still start on Google. Your marketing has to win both moments: the urgent call and the considered quote.
HVAC marketing
SEO and Google Ads for HVAC companies
Win the map pack for "AC repair near me", run Google Ads that ring your phone in peak season, and track every call back to its source.
- AC repair near me
- furnace repair [your city]
- heat pump installation
- emergency HVAC service
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How homeowners find an HVAC company
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What I do for HVAC companies
Show up in the map pack
Google Business Profile set up for HVAC: the right primary and secondary categories, services listed one by one, service areas, photos of real jobs and a steady review flow. See Local SEO.
Pages for every service you sell
Separate pages for AC repair, AC installation, furnace and heat pump work, and maintenance plans, plus service-area pages only for the towns you actually cover, each with local proof.
Google Ads for emergency calls
Call-focused campaigns for high-intent searches, ad schedules that match your dispatch hours, and negative keywords that block DIY, parts and job seekers. Local Services Ads planned alongside search. See Google Ads management.
Tracking that ties spend to jobs
Calls, forms and chats tracked in GA4 by source and keyword, so you can see which campaigns and pages bring booked jobs before the busy season.
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HVAC results
-34%cost per lead after a PPC rescueAdvanced Air Systems, HVAC: keywords, negatives and landing pages fixed
I also led SEO content planning across the Advanced Group roofing, HVAC and solar brands, managing WordPress updates and on-page optimization.
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Plan around the seasons
HVAC demand is seasonal, so timing matters. SEO work such as new service pages and profile optimization pays off most when it is done before the summer and winter peaks. Google Ads can then scale up during heat waves and cold snaps, and scale down in the shoulder months to protect your cost per lead.
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HVAC marketing questions
Should an HVAC company run Google Ads or SEO first?
Usually both, with different jobs. Ads bring calls within days while Local SEO and service pages build leads you do not pay per click for. The free audit shows which one pays back faster in your market.
Do I need a page for every town I serve?
No. Build pages only for the areas where you want more jobs and can show real local proof. Thin copy-paste city pages rarely rank and can hurt the rest of the site.
Can you work with my existing website?
Yes. I start by fixing speed, tracking and on-page SEO on your current WordPress site, and only suggest a rebuild when it clearly pays back faster. See websites and landing pages.
Keep exploring
Free website audit
Find out what your website is missing
Tell me about your business and I will send a short, personal audit, usually the same or next business day. Not a robot report.
- What stops your website turning visitors into enquiries
- Your top blockers on Google Maps and search
- Quick wins you can apply yourself, even if we never work together