A roof is one of the biggest purchases a homeowner makes, so they compare. After a storm they search “roof repair near me” and call fast. For a replacement they look at reviews, photos of past work and how professional your website feels before asking for a quote. Winning roofing jobs online means being visible for both, then looking like the safest choice.
Roofing marketing
SEO and Google Ads for roofing contractors
Get found for "roof repair near me", look like the safest choice for a replacement, and turn more searches into quote requests.
- roof repair near me
- roof replacement [your city]
- roof inspection
- storm damage roof repair
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How homeowners choose a roofer
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What I do for roofing contractors
Map pack visibility
Google Business Profile tuned for roofing: categories, services, service areas, project photos and a review request system your crew can actually use. See Local SEO.
Pages that answer real questions
Separate pages for roof repair, roof replacement, inspections and the roofing types you install, plus service-area pages with real projects from those areas.
Google Ads that bring quote requests
Campaigns split by repair and replacement intent, negative keywords for DIY, material prices and jobs, and call extensions for mobile searchers. See Google Ads management.
A website that earns trust
Before and after galleries, reviews near every call to action, a sticky call button on mobile and a short quote form. See websites and landing pages.
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Roofing results
5new map pack wins in 8 weeksAdvanced Roofing Inc.
For Advanced Roofing I led SEO content planning across its roofing, HVAC and solar brands and refreshed the website and landing pages for calls and quotes, with a sticky call to action, trust badges and faster load times.
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Roofing marketing questions
How do I get more roofing leads from Google?
Start with your Google Business Profile and reviews, add strong pages for each roofing service, then use Google Ads to catch high-intent searches while SEO builds. Track every call so you know which channel brings real jobs.
Should I show prices on my roofing website?
Many roofers do not, because every roof is different. A clear explanation of what affects the price, plus an easy quote request, usually converts better than no information at all.
Can you help after a storm when everyone is advertising?
Yes. Campaigns can be prepared in advance and switched on quickly, with tight targeting on the affected areas so budget is not wasted on clicks you cannot serve.
Keep exploring
Free website audit
Find out what your website is missing
Tell me about your business and I will send a short, personal audit, usually the same or next business day. Not a robot report.
- What stops your website turning visitors into enquiries
- Your top blockers on Google Maps and search
- Quick wins you can apply yourself, even if we never work together