Most accounts waste budget on broad keywords and clicks that never turn into a conversation. Calls do not ring, forms stay empty and the budget is gone. I build Google Ads campaigns around what matters to a contractor: phone calls and booked jobs. Every keyword, ad and extension is there to produce a lead you can measure.
Google Ads management
Google Ads built for calls and booked jobs
Call and form focused campaigns with clear tracking, so every dollar is tied to a real lead. For contractors in the US, Canada and Australia.
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Stop paying for clicks that never call
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What you get
- More phone calls and form fills, not just clicks
- Lower cost per lead through tight ad groups and negative keywords
- High-intent keywords mapped to your services and cities
- Full conversion tracking for calls, forms, chats and WhatsApp clicks
- Weekly numbers you can read: spend, leads and cost per lead
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How I run your account
- Account and tracking setup. GA4, Search Console, Tag Manager and call tracking, with calls, forms and chats as conversions.
- Keyword and intent mapping. Service plus city combinations such as “HVAC repair Toronto”, tight ad groups and negative keyword lists for your trade.
- Ad copy and extensions. Ads that speak to urgency and trust, with call, location and structured snippet extensions, and call-only ads on mobile where they fit.
- Landing page alignment. A matching landing page for each campaign with a clear offer, trust badges and fast load times.
- Ongoing optimization. Weekly search term reviews, bid adjustments by device, time and location, ad testing, and scaling what converts.
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Deliverables
- Account audit and a 90-day plan
- Full campaign build: keywords, ads, negatives
- Conversion tracking setup
- 1 to 2 landing pages per campaign
- Weekly optimizations and reports
- Monthly recorded walkthrough
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Google Ads results
-34%cost per lead after a PPC rescueAdvanced Air Systems, HVAC: keywords, negatives and landing pages fixed
+38%demo requests in one quarterSalesdoor CRM: bottom-of-funnel keywords and CRO
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Built for the US, Canada and Australia
- United States: Local Services Ads alongside search, call-first extensions.
- Canada: provincial targeting and bilingual ad copy where needed.
- Australia: suburb targeting, seasonality and after-hours bids for tradies.
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Timeline and pricing
Campaigns go live in 7 to 10 days, and most clients see the first calls or forms within the first week after launch. Management starts from $500 per month, separate from your ad spend. Multi-location accounts are quoted custom.
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Google Ads questions
Do you manage the ad spend too?
Yes. I manage budgets, bids and spend pacing to avoid waste.
What budgets do you work with?
From about $1,000 per month upward. I recommend starting lean and scaling once the cost per lead is proven.
Can you check my current account first?
Yes. The free audit includes a Google Ads account check: wasted spend, missing negatives and tracking gaps.
Do you also build the landing pages?
Yes. Landing pages are included, because the ad only gets the click and the page gets the call. See websites and landing pages.
Can you manage multiple locations?
Yes. Multi-location accounts get structured campaigns with location-based targeting and reporting per location.
Keep exploring
Free website audit
Find out what your website is missing
Tell me about your business and I will send a short, personal audit, usually the same or next business day. Not a robot report.
- What stops your website turning visitors into enquiries
- Your top blockers on Google Maps and search
- Quick wins you can apply yourself, even if we never work together